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Monday, May 17, 2010

Tequila

Tequila (Spanish pronunciation: [teˈkila]) is a Blue Agave-based spirit made primarily in the area surrounding the city of Tequila, 65 kilometres (40 mi) northwest of Guadalajara, and in the highlands (Los Altos) of the western Mexican state of Jalisco.

The red volcanic soil in the region surrounding Tequila is particularly well suited to the growing of the blue agave, and more than 300 million of the plants are harvested there each year.[1]

Mexican laws state that tequila can be produced only in the state of Jalisco and limited regions in the states of Guanajuato, Michoacán, Nayarit, and Tamaulipas.[2] Mexico has claimed the exclusive international right to the word "tequila", threatening legal actions against manufacturers in other countries. After one such dispute, California agave beverage producer, JB Wagoner, backed away from using even a similar name ('Temequila' since the company is in Temecula), now simply calling his product "JB Wagoner's Ultra Premium". The product is the same.

Tequila is most often made at a 38–40% alcohol content (76–80 proof), but can be produced between 35–55% alcohol content (70–110 proof).[3] Though most tequilas are 80 proof, many distillers will distill to 100 proof and then dilute it with water to reduce its harshness. Some of the more well respected brands distill the alcohol to 80 proof without using additional water as a diluter.

CHIVAS REGAL

Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. According to the brand packaging, Chivas Brothers was first established in 1801 in Aberdeen, Scotland. The Chivas brand's home is Strathisla Distillery at Keith, Moray inSpeyside, Scotland.

It is the market-leading Scotch whisky aged 12 years and above in Europe and Asia Pacific.[1]Chivas Regal sales have grown by 61% between 2002 and 2008.[2]